The Market Update Nobody Replies To
A monthly note is only worth sending if people answer it. Here's how to write one they do.
Why nobody replies
Open the last few agent newsletters in your own inbox. Most start with a median price and end with a headshot and a logo. They read like they came from a brokerage, because most of them did.
Nobody replies to a report. People reply to a person, and they reply when you ask them something easy. A newsletter that gets no replies still keeps your name in front of people, but it never starts a conversation, and conversations are where listings come from.
Open with what you saw
Maybe this month you watched the offers come in cash, or saw three signs go up on one street in a week. That's the part nobody else can write, so it goes first.
Then two or three numbers, each with one sentence on what it means for someone who owns a home here. Then one personal line. Then a question that's easy to answer this month, like asking whether they want to know what their place would sell for now.
The prompt
Paste this into ChatGPT or Claude with your numbers and your notes. If you've built a voice file, add it first so it sounds like you.
The prompt
Write this month's newsletter to my sphere. It should read like a note from me, not a market report. This month's numbers (use only these): [paste] What I noticed this month: [e.g. "cash offers are back in Summerlin"] Personal line: [e.g. "we finally finished the backyard"] Structure: - A subject line that sounds like me - Open with what I noticed, then 2 or 3 numbers, each with one sentence on what it means for a homeowner here - One line inviting a reply, specific to this month - Under 250 words
Read the draft once out loud before you send it. If a line sounds like a brochure, cut it. If a number doesn't match what you pasted, fix it, because one wrong number costs more trust than the whole note earns.
Answer every reply
The replies are the payoff, so treat them like leads. Someone who writes back "what would ours go for?" is telling you they've thought about it. Answer the same day, with the real number, and ask how they're liking the house.
What it won't do
A newsletter goes to everyone at once. Your past clients each bought at a different time, for a different reason, and the ones getting ready to move need more than a monthly note. Reaching each of them personally, in your voice, is what I build.