Lofty Alternative for Real Estate Agents

It's a dashboard you set up, configure, and maintain yourself, with AI add-ons priced and purchased separately as your needs grow. The AI Sales Agent runs on the same script every customer gets.

What Lofty is

All-in-one AI CRM. A full CRM plus IDX website plus marketing automation platform, with AI lead-qualification and drip-campaign tools layered on as add-ons priced apart from the base plan.

Pricing

$449–$1,500+/mo

Core to Enterprise

Setup fee
$299–$1,499
AI Sales Agent add-on
$60/mo per 200 leads
Check current pricing on their site

Full Circle, for comparison

From $750/mo

All three stages, in your voice, no setup fee. See all plans

The Lost Midas difference

Most of the tools below are the same shape: a dashboard you configure yourself, running a script that's identical for every customer who signs up.

A dashboard you configure yourselfA system I build for your business
Same script for every customerTrained on how you actually write
Set up once, hope it holdsTuned as your business changes

It's a service wearing a software shape.

See how it works

In more detail

No. Lofty is a real product and it fits some teams well. It's a different category of thing though, self-serve software you configure, versus a system built and trained specifically for your business. Which one's right depends on whether you want to run the tool yourself or have someone build and run it for you.

Pricing shown is what Lofty publishes or has reported publicly as of September 15, 2026. Check their site directly for current numbers before deciding, pricing pages change.

Not sure which fits your business?

Tell me what your follow-up looks like right now and I'll reply with the one thing I'd fix first.

No spam. Your info stays with me. Privacy.