It's a dashboard you set up, configure, and maintain yourself, with AI add-ons priced and purchased separately as your needs grow. The AI Sales Agent runs on a script it ships with, not on how you actually talk to a lead.
All-in-one AI CRM. A full CRM plus IDX website plus marketing automation platform, with AI lead-qualification and drip-campaign tools layered on as add-ons priced apart from the base plan.
Pricing: $449/mo (Core) up to $1,500+/mo (Enterprise), plus a $299-$1,499 setup fee. The AI Sales Agent is a separate add-on starting at $60/mo for 200 leads. Check current pricing on their site.
Most of the tools below are the same shape: a dashboard you configure yourself, and a script that runs the same way for every customer who signs up. That's fine for some teams. It also means the bot sounds like every other agent's bot, because it's trained on nobody's actual voice. I build the system for one business at a time, train it on how that agent actually writes, and keep tuning it as the business changes. It's a service wearing a software shape, not a subscription you set up once and hope holds.
See how Lead Response worksNo. Lofty is a real product and it fits some teams well. It's a different category of thing though, self-serve software you configure, versus a system built and trained specifically for your business. Which one's right depends on whether you want to run the tool yourself or have someone build and run it for you.
Pricing shown is what Lofty publishes or has reported publicly as of September 15, 2026. Check their site directly for current numbers before deciding, pricing pages change.